Knott’s is a lovely, little theme park in southern California, which also happens to be home to every other not-so-little theme park. But visiting those parks takes weeks of planning. And they’re expensive. And crowded. And did we mention expensive? With that in mind, we created a campaign to remind locals that, at Knott’s Berry Farm, we do all the hard work, so all you have to do is just show up and have fun.

Role: CD